COLOR WOW Root Cover Up

  • $69.00
    Unit price per 
  • Save $20.70


Color:Medium Brown

Product Description

Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Color Wow root cover up is also a “perfecting powder” that creates the look of thicker hair by filling in gaps, or covering sparse or thinning spots. The Color Wow compact contains approximately 60 uses. DIRECTIONS: Apply Color Wow root cover up to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush, dabbing down to connect highlights. To fill in and “thicken”, use the large end of the brush and a sweeping technique to cover larger areas.Ingredients : SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL, STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH, OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide). Directions- Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush. No parabens.

Brand Story

Color WOW, the first professional range of breakthrough haircare technologies that not only keeps your color first-day fresh but makes it easy to achieve sexy, shiny WOW style with hair that’s been compromised by color treatments

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